Ever heard of a marketing project manager? The position has become increasingly common as marketing departments have realized the importance of keeping campaigns on track. We like to think of the marketing project manager as someone who lays down the train tracks to success for big marketing pushes like product launches or tradeshows.
Marketing project professionals may not be the first—or second—hire, but they can make a world of difference as your company grows and tackles more complex marketing initiatives. By bringing consistency and efficiency to the marketing department’s efforts, marketing project managers help make every social media post and white paper a focused component of the department’s larger strategy.
Here are the top signs that your company could benefit from a marketing project manager.
- Marketing Struggles to Accomplish Projects
Modern-day marketing projects bring together many different stakeholders, from sales and customer success to the CTO and CIO. They also require command over technical and creative elements, such as CRM administration and graphic design.
Juggling all of these stakeholders and skillsets takes a special type of person, someone who can build bridges and delegate tasks while speaking the language of creators and technicians.
Pushing projects—especially big ones—over the finish line often requires the concerted efforts of a dedicated project manager.
- The Project Is Too Big for Your Team
Sometimes, a project demands skills that exceed the scope of your marketing department. You may not have enough copywriters to get the job done, or your designer may not have expertise in video editing.
An effective marketing project manager, oftentimes a part-time marketing professional, can identify these shortcomings ahead of time and adjust the project or bring in the right support. The great part about bringing in fractional marketing managers to help you complete a project is that they often have a rolodex of subject matter experts who can help get things done.
- You Can’t Stay on Budget
Marketing projects like tradeshows and conventions are notorious budget busters. With the average cost for a 20×20 booth pushing $60,000, even the most disciplined marketing department can slip into the red without serious oversight.
Marketers on their own often struggle to budget accurately and gauge how much they should be spending. A freelance marketing project manager can help develop more accurate budgets for each project.
Put the Management into Marketing Projects
If your company doesn’t have the budget or need for a full-time marketing project manager, fractional marketing management is a great alternative. You get the expertise of a seasoned marketing project professional without the associated costs of an in-house team.
Contact us today to see how JABR can take your marketing operations to the next level at a fraction of the cost. And stay tuned for part two of this article!