Rebranding, Marketing Plan Development, and PR Services: OYC Europe


“Julieann and the JABR team worked closely with our company to understand our business, specific market segment, and overall brand definition. Through joint planning sessions, JABR developed our strategic plan and outlined key tactical objectives, including creation and launch of our new website and digital marketing campaign. And just hours after the new site went live, we’d already received two calls from completely new customers!”


  • OYC Europe is a biotechnology company with offices in Southeast Asia, Japan, Europe, and the United States. OYC is a subsidiary of the Nisshin Seifun Group, a long standing food manufacturing company founded in Japan in 1900, OYC Europe creates high-quality raw materials derived from yeast fermentation for life science research, clinical diagnostics, pharmaceuticals, and human nutrition. OYC’s parent holding company is also a publicly traded company on the Nikkei 225 (Tokyo Stock exchange).
  • OYC Americas, based in Vista, CA, is responsible for the sales and marketing of OYC’s biochemical raw materials and food ingredients in North and South America.
OYC Americas logo


The transfer of OYC Europe’s operations from the East Coast of the United States to the West Coast necessitated the hiring of services of a local expert with the know-how in planning and executing a full marketing campaign. The company also needed someone adept at planning and execution of a public relations (PR) campaign.


OYC Europe found the solution to their need for a marketing partner in JABR MARKETING. JABR Marketing Solutions was instrumental in making OYC Europe’s transition into the Carlsbad area a smooth one. By developing and implementing a public relations strategy while working closely with management JABR launched a marketing plan which included:

  • Relocation, rebranding, and full a marketing rollout which included the following:
    • Launching the New Americas OYC brand
    • Creation of a strategic marketing plan for the launch
    • Production of trade show projects
    • Re-evaluation of the marketing plan after it has run its course in 3 years’ time
  • Planning and execution of a long term marketing campaign for the branding of OYC Americas
  • Redesign and relaunch of the company’s website


The successful site launch improved OYC’s search presence right away. The company immediately received inquiries from two completely new customers merely hours after the site went live