Today’s top modern marketing principles show us just how far marketing has come since billboard ads and television spots were the only play in the gamebook. Nowadays, marketers have taken a modern approach to connect with their audiences and shifted from traditional forms of marketing to incorporate some incredibly effective digital marketing techniques.

We’ve already covered the pros of modern marketing and highlighted the importance of hiring a marketing project manager or a part-time marketing consultant. But we have yet to dive into the top modern marketing principles that are required to ensure that your next campaign reaches your target audience.

Because most modern marketing takes place in the digital space, our four principles are closely aligned with today’s digital marketing best practices.


1. Prioritize Mobile

Per eMarketer’s Global Ad Spending forecast, by 2020, mobile will win out in ad spending, accounting for “67.3% of digital and 29.2% of total media advertising.” Considering that mobile purchases are expected to amount to 49% of all online retail commerce in 2020, prioritizing marketing on mobile devices (this includes ensuring that your various platforms are mobile-friendly) is essential.

2. Content Is (Still) King

Keeping your content up to par is one of our top modern marketing principles for a reason: ineffective content does not generate leads, sales, or a loyal following. Customers want to feel connected to your product or service; the only way to do that successfully is to engage them with quality content they actually want to read.

3. Embrace Influencers

Social media influencers receive a lot of negative press for how they monetize their platform, but their high levels of influence cannot be ignored. In fact, one report found that “89% of businesses say their ROI from influencer marketing is comparable to or better than other marketing channels.”

Another report found that 49% of consumers depend on recommendations from influencers when making purchasing decisions. Embracing influencers can be a form of outsourced marketing that can save you a great deal of time in the long run.

4. Keep Utilizing Video

Video marketing isn’t new, but it is picking up steam with 50% of consumers stating that video content is the most appealing form of content. Notorious for being an expensive endeavor, video marketing doesn’t necessarily require a full production team these days. You can create worthwhile video content for your organization with a smartphone alone, especially for more informal uses like social media.


Put These Top Modern Marketing Principles to The Test

Embracing modern marketing isn’t an option, it’s a necessity. By incorporating these top modern marketing principles into your marketing plan, you’ll have a better chance of increasing the demand for your product or service.

Of course, you don’t have to do it alone. Hiring a part-time marketing consultant like JABR Marketing can help refine your marketing efforts without adding yet another salaried employee to the payroll.

Stay tuned for more top modern marketing principles, and contact us to learn how JABR Marketing can put modern marketing to work for you.

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